Privacy Policy

Goldstar Leisure Limited (Trading as GS Equestrian) – Privacy Policy

This Privacy Policy describes how Goldstar Leisure Limited (Trading as GS Equestrian) (“GS Equestrian”, “we”, “us”, “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from gsequestrian.co.uk (the “Site”), or otherwise communicate with us (collectively, the “Services”). “You” means the user of the Services, whether customer, website visitor, or other individual whose information we process.

By accessing or using the Services, you agree to this Privacy Policy. If you do not agree, please do not use the Services.

Who we are & how to contact us (Controller)

GS Equestrian is the controller of your personal information.
Email: support@gsequestrian.com
Address: H1 Westfield Business Park, Long Road, Paignton, United Kingdom, TQ47AU, United Kingdom.

Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post updates on this page and update the “Last updated” date. Where required by law, we will take additional steps to notify you.

What Personal Information We Collect

The information we collect depends on how you interact with the Services.

1) Information you provide directly

• Basic contact details: name, billing and shipping address, email address, phone number.
• Order details: products purchased, payment confirmations, delivery preferences, returns/exchanges.
• Account details: email/username, password and related credentials (hashed), preferences, saved addresses, wishlist.
• Support & communications: content of messages you send us (e.g., via forms, email, live chat, social media).
• Reviews & UGC: product reviews and other content you choose to publish on the Site.

Payment data: We use third‑party payment processors to handle card/bank information securely. We do not store full payment card numbers on our servers.

2) Social Login (Facebook & Google)

If you sign up or log in using Facebook or Google, we receive: your name, email address, profile picture (if available), a unique social ID, and an authentication token. We do not receive your social media passwords. See “How we use Social Login data” and “How to disconnect” below.

3) Information collected automatically (Cookies & similar tech)

When you visit or use the Services, we automatically collect “Usage Data” such as: device type, browser type/version, operating system, IP address, time zone, language, cookie identifiers, referring/exit pages, and how you interact with pages, products, and features. We use:

• Cookies (including Shopify cookies),
• Log files, and
• Pixels/tags/web beacons (e.g., Google Analytics, Google Ads Remarketing, Meta (Facebook) Pixel, Bing, Pinterest).

See Cookies & Similar Technologies for details and choices.

4) Information from third parties

We may receive information from:

• Platform & hosting: Shopify (store platform and hosting).
• Payments: Payment processors (e.g., payment confirmations, limited card metadata—no full card numbers).
• Fulfilment & shipping: carriers and logistics partners (e.g., tracking updates).
• Analytics & advertising: Google Analytics, Google Ads, Meta (Facebook/Instagram), Microsoft Advertising (Bing), Pinterest, and similar (for measurement and advertising, including remarketing).
• Social login providers: Facebook, Google (authentication and account linking).

Cookies & Similar Technologies

We use cookies/pixels to:

• Operate the Site (essential/functional cookies).
• Measure & improve performance (analytics).
• Personalise & advertise (including interest‑based/behavioural advertising and frequency capping).

You can manage cookies via your browser settings and our cookie banner (if available). Blocking cookies may affect site functionality.
For Shopify’s cookies, see: https://www.shopify.com/legal/cookies.
We honour Global Privacy Control (GPC) signals as an opt‑out of “sale”/“sharing” where required by applicable law.

How We Use Your Personal Information

We use personal information to:

• Provide the Services & fulfil contracts: process orders and payments, arrange shipping, handle returns/exchanges, send order and account notifications, enable product reviews, and maintain your account.
• Social Login: authenticate you, create or link a GS Equestrian account, prefill profile fields, and secure access.
• Customer support & communications: respond to enquiries, technical support, service messages.
• Security & fraud prevention: detect, investigate, and prevent fraud, abuse, and security incidents (including IP‑ and device‑based checks).
• Analytics & improvement: understand how visitors use our Site and improve features and performance.
• Marketing & advertising: send marketing communications (when allowed) and show relevant ads on our Site and third‑party sites (including via remarketing pixels/cookies).
• Legal compliance: meet tax, accounting, and other legal obligations and respond to lawful requests.

Legal bases (EEA/UK)

Where GDPR/UK‑GDPR applies, processing is based on: performance of a contract, legitimate interests (e.g., security, fraud prevention, analytics, direct marketing), consent (e.g., certain cookies/marketing), and legal obligations.

Details about Social Login (Facebook & Google)

What we receive: name, email, profile picture (if available), unique social ID, and an authentication token from Facebook or Google.
How we use it: to authenticate you, create or link your GS Equestrian account, prefill account details, provide support, and (if opted in) send marketing.
What we don’t receive: your social media passwords.
How to disconnect: unlink via your GS Equestrian account settings (if available) or by adjusting settings in your Facebook/Google account. If you cannot unlink, contact support@gsequestrian.com. After unlinking, you can access your account with an email/password (if set).
Provider policies: see Facebook and Google privacy policies for how they handle your data.

Behavioural Advertising & Remarketing

We use third‑party cookies (e.g., Google Ads Remarketing, Meta Pixel, Microsoft/Bing, Pinterest) to show ads based on your past visits to our Site. These cookies do not by themselves identify you; they help us display relevant ads and measure performance.

Ad choices / opt‑outs:

• Facebook/Instagram: https://www.facebook.com/settings/?tab=ads
• Google Ads: https://www.google.com/settings/ads/anonymous
• Microsoft/Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
• Pinterest: https://help.pinterest.com/en-gb/article/personalization-and-data
• Digital Advertising Alliance (US): http://optout.aboutads.info/

You can also manage cookies through our banner (if available), your browser, and via GPC signals (where applicable).

How We Disclose Personal Information

We disclose personal information in the following circumstances:

• Vendors/Service providers: e.g., Shopify (store platform/hosting), payment processors, fulfilment and shipping partners, fraud prevention, IT/cloud hosting, analytics (Google), advertising/remarketing partners (Google, Meta, Microsoft, Pinterest), customer support tools, email/SMS providers.
• Business & marketing partners: to provide Services and advertising (subject to their privacy notices). We currently use Google/Meta/Microsoft/Pinterest advertising tools; we do not disclose full payment card details to these partners.
• Social login providers: to authenticate and manage your login (Facebook/Google).
• Legal/compliance: to comply with laws, respond to lawful requests, enforce terms, or protect rights.
• Corporate transactions: if we are involved in a merger, acquisition, financing, or sale of assets.

Categories disclosed in the past 12 months

• Identifiers & contact details (e.g., name, email, address, phone) – to service providers and marketing/advertising partners.
• Commercial information (e.g., orders, returns, shopping/wishlist) – to service providers (e.g., fulfilment) and analytics/marketing partners (aggregated or pseudonymous where appropriate).
• Internet/Usage Data (e.g., IP, device, browsing interactions) – to analytics and advertising partners via cookies/pixels.

We do not use or disclose sensitive personal information to infer characteristics about you.

“Selling” or “Sharing” (US State Laws, e.g., California)

We do not sell your personal information for money. We may “share” personal information (as defined under certain US state laws, including California’s CPRA) for cross‑context behavioural advertising via cookies/pixels.

Categories “shared” (past 12 months): identifiers (e.g., cookie IDs, IP), internet/usage data, and limited commercial data for ad targeting/measurement.
Recipients: advertising and marketing partners (e.g., Google, Meta, Microsoft, Pinterest).

Opt out of “sale”/“sharing”:

• Use our cookie banner/preferences (if available) to disable advertising cookies,
• Enable Global Privacy Control (GPC) in your browser (treated as a valid opt-out where required), and/or
• Email support@gsequestrian.com with the subject “Do Not Sell or Share My Personal Information”.

We do not have actual knowledge that we sell/share personal information of individuals under 16.

Your Rights

EEA/UK residents

You have the right to access, rectify, erase, restrict, object (including to direct marketing), and data portability. Where processing is based on consent, you may withdraw consent at any time (this won’t affect prior processing). You may also lodge a complaint with your local supervisory authority (in the UK: the Information Commissioner’s Office).

US residents (where applicable)

Subject to state law, you may have rights to know/access, delete, correct, opt out of sale/sharing/targeted advertising, and limit use of sensitive information (not applicable here), and to be free from discrimination for exercising your rights.

Exercising your rights: email support@gsequestrian.com or write to us (address above). We may need to verify your identity. You may authorise an agent to submit requests on your behalf, subject to verification.

International Data Transfers

We and our service providers (including Shopify) may process your information outside your country (e.g., Canada, United States). Where required, we implement safeguards such as Standard Contractual Clauses or rely on adequacy decisions (e.g., Canada for certain processing). See Shopify’s privacy notice for their transfer safeguards.

Security

We use administrative, technical, and organisational measures designed to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. Please keep your account credentials confidential and contact us immediately if you suspect unauthorised access.

Data Retention

We retain personal information for as long as necessary to provide the Services, comply with legal/tax/accounting obligations, resolve disputes, and enforce agreements. For example, order records may be retained for several years to meet legal and tax requirements. We will also retain data as needed to honour opt‑out preferences (e.g., marketing suppression).

Do Not Track

Some browsers send a “Do Not Track” (DNT) signal. Our Services do not currently respond to DNT. We do, however, recognise Global Privacy Control (GPC) signals as an opt‑out of “sale”/“sharing” where required by law.

User‑Generated Content

Content you post publicly (e.g., reviews) will be visible to others. We cannot control how others use such information. Please take care when posting publicly.

Third‑Party Websites and Links

Our Site may link to third‑party websites or services. Their privacy and security practices apply to your use of those sites. We are not responsible for their policies or content.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from children. If you are a parent/guardian and believe a child has provided us with personal information, contact support@gsequestrian.com to request deletion.

Additional Information about Shopify & key partners

• Platform: We use Shopify to power our online store. See how Shopify processes personal information: https://www.shopify.com/legal/privacy and cookies: https://www.shopify.com/legal/cookies.
• Analytics/Ads: We use Google Analytics and advertising partners (Google Ads, Meta, Microsoft/Bing, Pinterest) for measurement and personalised/behavioural advertising (as described above). You can opt out via the links in Behavioural Advertising & Remarketing and/or via your browser and our cookie controls.

How to reach us

Questions or concerns about this Privacy Policy or our handling of personal information:

Email: support@gsequestrian.com
Mail: Goldstar Leisure Limited (Trading as GS Equestrian), H1 Westfield Business Park, Long Road, Paignton, United Kingdom, TQ47AU, United Kingdom.